What to Wear: Happily We Won’t Need Rubber Boots for Outside Lands

gov ball hunter boots
In June I was in New York to visit my bestie Robyn, and to attend the Governor’s Ball Music Festival. The first night of shows was a muddy mess and I regretted wearing a favorite pair of Freda Salvador booties. So the next day I hit the streets of Brooklyn hunting for Hunter rubber boots, and I found them at DNA Footwear. I was so pleased with myself!

Until it ended up being pretty hot and mostly dried up on Saturday at the shows. And until I had to figure out a way to lug those monsters home in my suitcase.


But I kind of liked how quirky they looked with this thrifted dress from Wallflower SF — and I was protected from the remaining mud. The bag is Fjallraven, a gift from Mother magazine — and boy has it come in handy!

Anyway, festival outfits are on my mind since Outside Lands starts TOMORROW! Are you going? I’m so excited for Elton John, OMG.

Also check out my Outside Lands shopping and beauty lists!

Outside Lands Beauty Survival Kit

The three day music festival that is San Francisco’s Outside Lands is one of the best times you can have. With music from noon until night, a land dedicated to chocolate, and even shopping (!), a good time is practically guaranteed.

But it can also get challenging in the beauty department. The sun may be beating down on you, but even if the fog is thick, you need sun protection. Overindulgence (at Winelands, perhaps?) can lead wooziness, not to mention dry skin and lips. And you’re bound to get dusty and dirty. But if you pack your makeup bag wisely, nothing can ruin your fun. These are some must-haves that will keep you looking and feeling fresh, even during the final headliner show (ELTON JOHN!) on Sunday.

Dot & Bo In Love With Life Canvas Bag, $17

in love with life bag

Any makeup bag decorated with a Jack Kerouac quote is OK by me. And every time you break it out you’ll feel even more justified to have dedicated an entire weekend to music, eating and drinking.

California Naturel Sunscreen SPF 30, $35

Screen Shot 2015-08-03 at 11.14.54 PM

This is the first sunscreen I’ve ever actually enjoyed using. The scent is lovely, and the consistency is dense but blends easily.

BareMinerals Natural Sunscreen SPF 30, $39

bareminerals natural sunscreen

It’s a lovely way to temper any shine that might develop, and it will keep you looking sunkissed. It also prevents powder spillage all over your bag.

Zoe Organics Refresh Oil, $14

Screen Shot 2015-08-03 at 11.13.06 PM

If the aforementioned overindulgence does indeed occur and you need a little pick-me-up—or something to recalibrate your equilibrium—this stuff will help. Just apply a bit of the roll-on under your nose, behind your ears or at your wrists and you’ll be ready for the next show in no time.

Sam Roberts Hat (if you can get your hands on one! keep an eye on their Instagram feed for new designs), ~$200

sam roberts hat

You can’t overdo it when it comes to sun protection. Double up on your skin protection with one of these freaking amazing hats. If you’re in San Francisco, Reliquary carries them.

The Balm Stainiac in Beauty Queen, $17

the balm stainiac

This color is perfect every time! It lasts a long time, but days are long at Outside Lands so it can’t hurt to pack some along. Bonus: it doubles as blush.

True Nature Botanicals Pacific Lip Treatment, $68


Between this and the Stainiac, your lips will be pouting perfection.

Naty Baby Wipes, $30 (for a case)

naty wipesI discovered these when hunting for biodegradable wipes for my baby, and then I discovered that I love them for myself, too. No weird smells, totally biodegradable and flushable, and the perfect way to freshen up your face after a few hours of tramping around Golden Gate Park with 60,000 of your closest friends. And you’ll be psyched you brought them if the bathrooms run out of toilet paper, which they will.

Thank you to Credo Beauty for the California Naturel Sunscreen and Zoe Organics Refresh Oil. Thanks to True Nature Botanicals for the lip balm, and to The Balm for the lip stain!

Also check out my guide re what to wear to Outside Lands!



Howard Stern (and Robin!) Said My Name (NSFW)

Screen Shot 2015-06-25 at 4.24.36 PMIt’s true. Howard Stern of the radio said my name, and he pronounced it perfectly (the first time). An old friend who has been a die-hard fan of the Howard Stern Show since we were in college at Penn State together in the freaking eighties was thoughtful enough to create this video clip and email it to me. Warning: this is not for the meek, mild, or minors among us:


If you’d rather not listen to something potentially offensive, I’ll just let you know Howard is discussing this article about bestiality I wrote (sorry) for Gizmodo back in 2011.

Of all the things I’ve written about, it’s mostly the articles about sex that have been the most popular (I realize this is not shocking). This necklace-slash-vibrator article received the most pageviews of anything I’ve ever written. This one, though depressing, did OK, too.

Then there was the article about the guy who got sued by FedEx because he made furniture out of their shipping boxes—that one had about 500k pageviews last time I checked, which was about eight years ago. Well, FedEx does rhyme with sex doesn’t it.

Anyway, Howard Stern said my name!




Get Beautiful and Raise Money for Clean Water

You know water is a critical issue in San Francisco and all of California, and will be for the foreseeable future. And it’s Earth month, so Aveda is doing its part by hosting a ‘Cut-A-Thon’ to benefit the Clean Water Fund at its salons around the world. In San Francisco, tomorrow, April 14, head to Cinta Aveda Institute (305 Kearny), where 100% of proceeds from all services will be donated towards Aveda San Francisco’s local clean water partner, Clean Water Fund.

Whether you need a haircut, blow dry, color, facial, or wax, all of the money will go towards clean water.

Last year’s Cut-A-Thon at CAI San Francisco, raised $18,000. This year they’re hoping for $20,000 this year. Help them out, won’t you? The prices are pretty amazing, check out the menu below:
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Happy 2015 and Highlights from 2014

We hope our flowers pleased the goddess.

We hope our flowers pleased the goddess.

Photos by Viva Van Assen

Years ago, friends invited us to Ocean Beach to celebrate the New Year like Brazilians do: by dressing in white for good luck and throwing flowers into the ocean as a tribute to Yemanja, the goddess of the seas. This year it occurred to me that we live by the beach! Why not take on that tradition ourselves? And so we gathered some friends and did just that. The sunset was beautiful and it was an amazing way to end an eventful year.

Usually I do a lot of thinking at the end of the year about the previous 365 days and my hopes for the coming year. But this year we had back to back houseguests since before Christmas until literally about an hour ago, so I’m still kind of processing everything. Below are the 10 things that seemed most significant in the Stylenik world in 2014—because it’s not right to let the New Year pass by without a list now, is it?

Why are we at the cold beach again?

Why are we at the cold beach again?

Toasting as the sun sets.

Daddy that hat looks better on me.

Daddy that hat looks better on me.



Gina, who works at Lifefactory, brought white silicone-covered glasses for the occasion!

Gina, who works at Lifefactory, brought white silicone-covered glasses for the occasion.

Wishing everyone a very happy 2015!

Wishing everyone a very happy 2015!

Pacifica Pier

Pacifica Pier

Things that happened in 2014:
I got fired. It was the high point of my year.

Apartment Therapy stopped by for a house tour.

Frida turned 2!

I started a writing gig with Forbes|Life.

I started writing for the SF Chronicle.

Mother featured my fost/adopt story. And my mom jeans!

ThredUP called me a style expert. That’s all I really ever wanted.

I think I went to Outside Lands?

I wrote a bunch for 7×7.

Madison Reed called me the comeback queen, and I relished the opportunity to make an L.L. Cool J reference. #dontcallitacomeback

Wearing: Vintage fur jacket (similar here) ASOS dress (also seen here; similar here), Converse sneakers, Eugenia Kim hat, Ray Ban sunglasses.

Don’t Miss Serena & Lily’s Limited-Time Berkeley Outlet


I’ve teamed up in the past with Serena & Lily, makers of interior magic, and I’m excited to collaborating with them once again to spread the word about their discount outlet in Berkeley. They’re offering up merchandise with small dents and dings as well as samples through December 8 only at a temporary outlet in Berkeley. All hard goods, bedding and decorative accessories are at least 40 percent off the original price, and upholstered items are at least 30 percent off. You’ll find lots of one-of-a-kind pieces at amazing prices. Personally, I’m coveting one of those poufs! Click below for some examples of the treasures you could find!

Serena & Lily Outlet
1360 Tenth Street, Berkeley, CA – off Gilman
(Google might tell you it’s 1330, FYI)

OPEN – Monday, Thursday, Friday & Saturday: 10am – 4pm
CLOSED – Tuesday, Wednesday & Sunday
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A Foggy New York Day Welcomes San Francisco’s Marine Layer


When I woke up yesterday and checked the weather app, I immediately noticed the “severe fog warning” streaming across the top. I laughed and thought, a perfect day for the opening of San Francisco brand Marine Layer’s first east coast store. Kristen and I have a running joke that SF punishes me weather-wise every time I head out to visit her, and now it was coming after me here, on my home turf. Ah San Francisco, why must you torture me so?

NYC fog Marine Layer opening day
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Let’s Talk About Personal Style at PoshFest, Tomorrow!

Photo via All Dylan

I was at an event for Veronica Beard a few weeks ago at Neiman Marcus, and my fellow bloggers and I were standing around, as we do, talking about were we got our sense of style. I kept quiet because I honestly had no clue from whence mine hails. I was an only child, and I never had a relative who was particularly interested in fashion, or a family friend.

I’ve been trying to come up with something ever since, and now the pressure it on: I’m on a panel tomorrow entitled “Style Q&A: Fashion Pros Help Elevate Your Look” for Poshfest (tickets still available!), a gathering of fashion and style enthusiasts organized by online clothing reseller and community Poshmark. I have a hunch someone might ask me that question, so it’s been at the back of my mind all week. I still don’t have a clear answer, but I think it might have something to do with moving to San Francisco in the ’90s. And Bob Dylan. And possibly Nirvana. And this Foxygen video is giving me some clues. Fingers crossed this will make sense by tomorrow.

How to Throw a Baby Shower for Baby Shower Aficionados (and the Best Pastry Chef in the Country)

I found the banner at Target—you can write on it with chalk! I also made a last minute trip to Home Goods for the cupcake stand and a few other serving implements.

I found the banner at Target—you can write on it with chalk! I also made a last minute trip to Home Goods for the cupcake stand and a few other serving implements.

More and more women are getting pregnant in their late 30s and 40s, which means their friends—i.e. the folks you would invite to their baby shower—are probably also around that age. And that means they’ve seen a baby shower or two (or 25) in their lives. And let’s face it, many of us will try any credible excuse to lay on the couch and watch The Good Wife instead of attending our 26th shower. So when I volunteered to plan my friend Jen’s shower, those possibilities were top of mind. I wanted everyone celebrate a new little person (a girl woo!) coming into the world without being forced into uncomfortable situations.

Oh the other thing about this party? The co-founder of one of the best restaurants in the country was one of my guests. Have you been to State Bird? It’s the most creative, delicious food I’ve eaten in my entire life, and there was no way I was going to cook for that esteemed establishment’s co-creator. So I did a brunch where other people cooked almost everything: Bagels from the bagel shop (we made a special trip into the city for the good ones) with all the fixings, Kourosh made egg salad (not afraid!), we had jams made by his mom, and I picked up cupcakes from Pacificakes right down the road, which were delicious. I did bellinis for drinks and called it a day.
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‘I Am Eleven’ Is Playing for Another Week in San Francisco! Win Two Free Passes Here


So this is exciting: the documentary film about 11-year-olds that I told you about last week has been extended in the Bay Area through next week. That means you have another chance to see this touching film before the filmmakers, Genevieve Bailey and Henrik Nordstrom, travel back to the other side of the world in Australia. And you really need to. I had no idea how hilarious and charming 11-year-olds could be before I saw the film last Friday. They’re still kind of kids, but almost teenagers. They’re on the cusp, and they are all wonderful, from India to Indonesia, the U.S., China and beyond.

Want to win? In the comments section below, fill in the blank: When I was 11 ___________. It can be anything: funny, sad, embarrassing, whatever. I will pick a winner at random on Monday morning, who will get to check out the showing of their choice at the Metron next week from Monday through Thursday. The film has been extended to other theaters in Berkeley and Oakland, Larkspur as well as the Balboa Theater and the Regal Stonestown Twin. Check out all show times are listed here and above on the flyer. And don’t forget to tell us what you remember about being 11!