Mara Hoffman + Freda Salvador Is a Match in NYFW Heaven

I always love it when friends from disparate parts of my life get along. So I was beyond thrilled to see this match-in-heaven happen at New York fashion week: Mara Hoffman showed her Spring/Summer 2015 collection with San Francisco-based shoe brand (and a major favorite of mine) Freda Salvador.

The Mara Hoffman collection looks 100% to-die-for, and it couldn’t be more perfect with the Fredas. Here’s further proof:

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How Style Bloggers Are Like Frida Kahlo

I just spent nearly an hour trying to orchestrate the perfect selfie, with right the light, framing, posing, etc. Partly it took so long because I have a horribly slow iPhone 4. Partly it’s because I’m obsessed with myself.

Frida Kahlo 2 How Style Bloggers Are Like Frida Kahlo

One thing my mother would say about this behavior: “Oh doesn’t she think she’s special?” “Oh for goodness sake,” is another. And I get that it all seems terribly vain. But there’s more than narcissism at work here—it’s also curiosity. What is my place in the world and how does my human form fit into it? I mean don’t we all wonder these things? Some people just wonder to themselves. Others wonder to the whole world.
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What To Pack in Your Carry-On for Fashion Week so You Won’t Have to Check a Bag

One of my goals in life is to never check a bag at the airport ever again. With a toddler in tow, this may be impossible. But on occasions like New York fashion week when I’m solo and confused about what to do with my hands (why is there not a small person yanking on my arm?), the carry-on is a work of art that I’m continually perfecting.
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So I Was Kind of a Badass in My Twenties

the sweater So I Was Kind of a Badass in My Twenties
So that’s totally not true, but you wouldn’t know it from this photo of me, would you? I’m wearing The Sweater, which I discussed earlier this week. It’s circa summer 1990, and I was living in a house called Big Pine at Cape Cod with nine other girls. We called it BPCCMA. We were not old enough to drink, but as you can see we managed to procure more than our share of Budweiser. We favored Baja hoodies and the striped pajama-like pants Debbie’s wearing (I wish I still had those!). As you can see I participated in the bad habit of smoking cigarettes. I had another bad habit of borrowing my friends’ clothes without asking, but most of the time they didn’t mind. The Sweater was Susan’s, who’s on the right. Debbie and I probably wore it more than her. It looked too cool with cutoffs and a tan on a breezy beach night.
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A Man Cave in the Making and 20% off Custom Frames at Mountary

DSC018441 A Man Cave in the Making and  20% off Custom Frames at Mountary Don’t worry, Frida, it’s easy!

When Apartment Therapy shot our house back in February, I was worried about the man cave. I thought it might be left out of the shoot altogether because it had one starkly empty wall, and, truth be told, one queen-sized mattress leaning against another wall. But who can pass up a room with forest wallpaper? So the photographer masterfully shot around the room’s flaws.

We’ve since gotten rid of the mattress, but the wall is still empty. So when custom-framing company Mountary got in touch about a collaboration, it was the perfect chance to remedy that situation. A poster of old Paris I’d bought for my husband (the man cave dweller) six years ago in Paris was a good place to start. The poster survived a trip from Europe to San Francisco plus three moves (yes we moved three times in about as many years), so the sturdy map seems deserving of a nice frame.
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This Is What Happens When Veuve Clicquot Invites You to Dinner

0208 VeuveClicquot 140819 1024x682 This Is What Happens When Veuve Clicquot Invites You to Dinner

Last week, Veuve Clicquot hosted a dinner at Namu Gaji, a new-ish Korean restaurant in the Mission on Dolores. The food was amazing, and each dish was paired with a type of champagne, from vintage to rose. If you drink that much champagne and don’t feel hungover the next day, it’s clearly a testament to the quality of said champagne. It was such a fun night (despite my minor outfit regrets). I saw one of my oldest SF friends, Sarah Sung of Urban Daddy (above), new-ish (though it feels like we’ve known each other a long time!) friends Jeanne Chan of Shop Sweet Things, Angela Tafoya of Refinery 29, Anh of 9to5 Chic, and Chanda Stacker of Pancake Stacker, and made some brand new friends. I was seated next to Dana Eastland of Tablehopper (who coined “Veuve Marigold” as the champagne’s trademark yellow) and Darya Pino Rose of Summer Tomato, who recently published the book Foodist. I loved our conversation about food, dogs, raccoons and wedding dresses and hope to dine with them again soon. Here’s a peek at what went down. Cheers!
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The New Fiat Lux Lookbook Is a Little Bit NSFW and a Lot Stunning

FiatLuxLook6 The New Fiat Lux Lookbook Is a Little Bit NSFW and a Lot Stunning
Photos by Aubrie Pick, illustration by Lauren Napolitano

Alexei Angelides and Marie McCarthy, the betrothed team behind San Francisco jewelry store Fiat Lux (218 Church Street, San Francisco), were the subjects of one of the first features I did as editor at Racked SF. We had previously collaborated on a post on this site, but didn’t meet in person until the day of the Racked shoot (shot by Aubrie Pick as was the lookbook which you see before you).
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A Fast and Furious Denim Affair

DSC01762 A Fast and Furious Denim Affair
I haven’t been buying clothes for myself all that much in the past two years. I’ve bought some of vintage, and a new item here and there, but compared to before Frida came into our home, I’m like an Amish person. I have my uniforms that I wear over and over again, and the funny thing is I don’t even mind. I’ve purged my closet several times, selling stuff at Crossroads Trading Company Threadflip, and Poshmark and sending them off to the Score! Pop-Up Swap. And it feels pretty good to have tamed my previously over-indulgent self.

That must be why I’ve barely taken off these Goldsign “The Stevie” jeans since I bought them recently at Rand and Statler in Hayes Valley. I mean it’s kind of a problem. They are all I want to wear, to a fault. You’ve already seen them here, and there I am above wearing them at the park with the little missy. I rather like my Canadian tuxedo look, but I can’t say the same for all of my recent ensembles involving these jeans.
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Getting Fired, Growing Older: Gifts That Keep on Giving

DSC01702 Getting Fired, Growing Older: Gifts That Keep on Giving

When you write a blog post about how you got fired, then get tons of supportive and kind comments from friends, colleagues, former colleagues and family members, it will feel super cathartic. You’ll feel a bit euphoric for a while. You might even say to yourself: “Man! I’m psyched I got fired!” You might get some employment offers—you did not see that coming.

And then one day you’ll walk into a press-only area at a huge music festival in your city, whereupon a former colleague will exclaim: “How’d you get in?” Other members of the press will look askance (You’ll find out later she sincerely meant no malice. She can’t help it if getting canned has made you a crazy-sensitive person.).
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Swap Clothes With Me on Thursday!

This Thursday, August 21 starting at 5pm, the SOMA StrEat Food Park will be THE place to grab some numminee(TM) for dinner, as well as a great place to snag some of my clothing for free! I’m a style partner with Score! Pop Up Swap, which is a charitable organization that throws clothing swaps, then donates the proceeds to charity.

Just buy a ticket for $10 (or $17 if you’d like a tote bag), then show up at the StrEat Food Park on Thursday with some clothes you’re no longer into. Other folks will do the same, and chances are you’ll love something they can’t even bear look at anymore and vice versa. Money from ticket sales goes to Hack the Hood, which provides design and technical training to low-income youth, who then use their skills to support local businesses and non-profits in the Bay Area.

You can also swap music, art supplies, housewares, books and other media. Check out the inside of my closet in the video to see if you might want a piece of that action.