Join Frida and Me for a San Francisco Screening of Cinderella (Giveaway!)

cinderella Photo via Disney

Leave a comment below to win guaranteed seating at a free screening on Tuesday in SF!

So, I’m torn about the princess thing. Frida LOVES Frozen. And Elsa. And Olaf. And especially Anna! The Frozen story is a bit different, though. The princesses are strong characters doing it for themselves. (SPOILER ALERT!) They save each other, they don’t need a male figure to survive.

Cinderella is certainly a different story, but I adore Lily James on Downton Abby, and I’m hopeful that she and director Kenneth Branagh have worked some modern-day magic with their new Cinderella movie. The prince may be the hero in the end, but check out the trailer below, it looks stunning and I can’t resist Cate Blanchett as the wicked step-mother or Helena Bonham Carter as the fairy godmother.

That’s why I’m partnering with Fandango Family, which is hosting an advanced screening of Cinderella (PG) in San Francisco on Tuesday, March 10 at 7pm at the Cinemark/Century 9 Theater at the San Francisco Centre, 835 Market Street (next to Bloomingdales). The screening is free, but it’s first-come, first-served, so they’ve offered up a 4-pack of VIP tickets to giveaway to my readers that will guarantee you get a seat. First, register here, then leave a comment below and I’ll choose a winner on Monday morning.

The screening is little kid friendly—Frida will be staying up late to attend, but I have a feeling she’ll be riveted (fingers crossed!!).

The Importance of Being Nice

Erin Kleinberg with her The Coveteur  co-founder Stephanie Mark in 2011 at Lucky FABB.

Erin Kleinberg with her The Coveteur co-founder Stephanie Mark in 2011 at Lucky FABB.

Yesterday’s Huffington Post interview with Erin Kleinberg is short and super sweet. I love her tips on succeeding in fashion, in particular the parts about being nice and doing time in retail.

I hate to admit it, but it hasn’t always been easy for me to be nice. I’ve worked in many jobs in the service industry including as a waitress and barista, and sometimes I wanted to tell my customers to shove it. Especially the caffeine addicted coffee people! There was one guy who came in every day and barked his order like a Marine colonel: LARGE DOUBLE CAP LOW FAT NO FOAM! No please, no thank you, just the tiny cafe filled with his bass vocals. After a couple weeks days I really could not muster a smile for this guy. As a waitress, I was hopeless. My customers were as miserable as I was and my attitude sucked.

I also worked in retail, where you had to at least paste a fake smile on your face. I tried to be genuinely happy—after a 12-year career in tech and science journalism I was working in fashion! I learned quickly that this was not my place in the industry. Bossy, cranky shopper vibes and intensely sore feet and legs were not my jam.

I think it was my job as an administrative assistant that taught me that you get farther, faster by being nice—genuinely nice. I still have a troublesome weakness for road rage, but when it comes to work, I am nice (I swear!). It has a lot to do with the fact that I now like what I’m doing.

So I get what Ms. Kleinberg is saying—being nice has major perks, and working in retail is important, if only to figure out that you hate it.

Team Seventies!

The trend everyone (including myself) is talking about the most coming out of fashion month is the seventies trend. It’s music to my ears, because seventies style lives on in my heart and mind forever and always. But knowing that I’ve got lots of people on my team makes it even more fun.

Screen Shot 2015-03-03 at 10.09.09 PM

And even though the February shows were for fall, I’m ready NOW to rock my wide-leg denim and billowy blouses. I’m also seeing turtlenecks everywhere, and I never thought I’d say it, but I’m excited to rock some turtlenecks! Here are some items I’ll be stocking up on for San Francisco’s spring, summer/winter, Indian summer—basically the rest of the year, which regardless of our complaints, doesn’t fluctuate in average temperature more than 10 degrees in a year.

Line Cove Turtleneck, $74

Weekday Cut-High Flared, Cropped Jeans, $65

Freda Salvador Free Fringed Suede Sandals, $495 (on sale!)

Etro long beaded necklace, $261

American Apparel iridescent clutch, $71 (on sale!)

Closet Elimination Project: Phases 1-3

The first step is admitting you have to give up your walk-in closet. The second step is having a good cry. The third step is formulating a plan for what in god’s name you’re going to do will all of your clothes.


This has been my closet for the past four years, and the rest of the room has been my office. In less than a month, we’ll be getting a new member of our family (more on that later), and this will be his closet and room.



It’s going to be a lot of work, but he’s a seriously awesome dude and I don’t mind at all giving up this room my husband has taken to calling the “doll house.” In fact, I’m looking forward to paring down my clothing to a wardrobe that will fit on just ONE (maybe 1.5) clothing rack. I have SO MUCH stuff I never wear. (Stay tuned for a rummage sale right here on the blog!) And I’m excited because I’m recruiting a handful of talented and awesome people to help with the new design.

My new closet will be a custom-made rack in this corner of our bedroom. I’ll also need some other furniture, probably a dresser or two, TBD.



My new office will be located in what’s currently known as the “man cave,” so it will need a bit of feminizing. But I’m up to the task!


Now that the first (dnd second) steps are taken care of, it’s time to move on to some serious reorganization. Stand by for steps three through—god knows what!

Photos via Apartment Therapy.

The Secret Ingredient in This Face Magic: Powdered Pearl

Photo by Kourosh Karimkhany

Photo by Kourosh Karimkhany

This past weekend, the husband and I took a trip down to Southern California to visit his family. For the first time in the history of my blogging life, HE SUGGESTED we take an outfit photo. He is in love with the mountain behind my head in this photo, and he’s always wanted to stop and try to get a better look at it. It’s on route 152 on a stretch of truly beautiful land scattered with farms and hills.

As usual, I was rushing around as we packed up the car and wrangled Frida into the car seat. I figured I’d apply my makeup on the way, but then Kourosh said these four horrible words: “Do you mind driving?” Ugh. But he ALWAYS drives and he always does so many other things too so of course I said yes.
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How Bob Dylan Inspired a Timeless Men’s Fashion Collection

Bob Dylan by Richard Avedon, 1065

Bob Dylan by Richard Avedon, 1065

Last year I started writing about luxury style, design and beauty for Forbes, did I tell you guys? I’ve covered a beauty line created by a cancer survivor, seventies trends on the runways, and a necklace vibrator (which got picked up by Reddit and now has more than 600,000 pageviews!).

Photo via John Varvatos

Photo via John Varvatos

One of the fun things about Forbes fashion coverage is that menswear designers get more attention than most of the publications I read and contribute to. For example, I was so excited to stumble upon this video interview with John Varvatos. He describes how his fall 2015 collection, which he showed in Milan (and which features a few hats Pharrell would surely love), was inspired by Central Park and the above photo of Bob Dylan, taken by Richard Avedon on 1965. Varvatos has always been heavily influenced by music. I interviewed him last year when he was in San Francisco and had just published his book Rock in Fashion. He told me back then about how music became such a big part of his life.
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Black Tights, White Dress, Loose Layers


So, this sweater again! I threatened to layer it over a Mara Hoffman dress, but I got inspired to pull it over this vintage nightshirt-type vintage dress. Loose clothing is all I can tolerate lately, and I’m getting excited for spring and loving light, neutral colors. Also there’s something about black tights with a white dress that I kind of love.


And these boots—sigh if only I could wear them for longer than 20 minutes!

Dress, vintage via Reliquary SF, similar here (also seen here); Sweater, vintage, similar here (also seen here); Boots, Margiela x H&M, similar here.

Dancing Into the Sunset


The views of the sunset at our house have been epic lately. Sadly, it’s tough to get an outfit photo that also shows then sun going down over the Pacific. But the light is still kinda pretty. I was excited to find this Helmut Lang sweater at Crossroads Trading Company the other day, because it reminded me so much of this Mara Hoffman layering situation:

Mara Hoffman - Runway - Mercedes-Benz Fashion Week Fall 2015

For now I’m just layering it over a tank top, my DL1961 jeans (also seen here and here, obviously I’m pretty into them), and my Freda Salvador Strut lace-up oxfords (on sale!). But I’m imagining wearing it over one of my own Mara Hoffman dresses—or a new one! On a chilly night at the beach on the spring break vacation my husband doesn’t know yet that he’s taking me on, perhaps? I kid. I’ll probably just wear it here and walk down to our trusty old beach for an outfit photo. Stay tuned!


Also: you know it’s useless to try to take photos with a toddler around, right? All she wants to do is dance.




The Coats at Erdem Make Me Wish for a Polar Vortex in California

erdem coats-001

Not really. I love not having to shovel. But wouldn’t it but fun to keep warm in one of these?


Some of the dresses were rather gorgeous as well.

erdem dresses3

erdem dresses2

erdem dresses

Leather, lace, ruffles, brocade—we’re covering a lot of ground here but somehow it all works together and I like it.

I barely got to say hello, and we’re already saying goodbye to London fashion week! Like all the days of my life lately, it went way too fast.

Photos via