Happy Monday everyone! So you may have noticed on my social media last week that I co-hosted an event with Move Loot and Two Mile Wines in Oakland on Wednesday. We had such a great night and I wanted to share a little recap of the event.
The theme was Furniture Is the New Fashion, a topic that Move Loot co-founder Jenny Morrill also talked about at SXSW on Saturday. Attendees last week got a sneak peek of her presentation, plus delicious wine and great company!
We curated a collection of furniture from the Move Loot site especially for the event, and they transported it all to the beautiful Two Mile Wines space in Oakland. I helped arrange all the mismatched pieces (my favorite) into little vignettes and conversation areas. We then had a little panel discussion with Jenny and Shruti Shah, another co-founder. These ladies are a couple of badass entrepreneurs. The conversation was really interesting and the audience had tons of great questions about how it all works.
We’ve all had that piece of furniture that’s still got a lot of life left, but we’ve fallen out of love with. And we just kind of want it OUT of the house but it all seems so labor-intensive: shooting great photos, listing it, fielding email and phone calls from prospective buyers who may or may not be serious. Move Loot solves all of these problems.
Just head to Move Loot and click on the “Sell Furniture” button. Take a few snaps of your item, but don’t worry about the clutter of magazines in the corner because the Move Loot folks will white out the background. They’ll then discuss a price with you and list the furniture on their site. The piece stays in your home until it sells. When it does sell, you can then get on with your life and use those funds to buy something awesome to replace what you’ve just sold.
It’s perfect for moms who might want to refresh their space, but don’t want to drop bank on a piece that will end up crusted with Play-Doh and covered in experimental Crayola art.
The founders also explained that the service is handy for real estate agents who need to stage homes, professional organizers (there was at least one at the event, great to meet you, Lucy!), and startups creating new office space.
I had so much fun meeting new people and interviewing Jenny and Shruti. They have built an amazing business from the ground up—coming up with the concept came somewhat naturally, but they then had to create an entirely new logistics system for picking up and delivering furniture. There was no off-the-shelf solution for what they needed, so they built it!
It’s a really cool business and I hope you’ll check it out. There are still some pieces left from my curated Move Loot collection! A percentage of all profits goes to Family Builders, the adoption organization that helped us adopt Frida. Happy shopping!