Alice Barlow isn’t like other muses. Not that we know a great many, but she is decidedly down to earth for a girl who is the inspiration and namesake of clothing line Barlow. “It makes me feel really conceited,” she told us on Saturday at Azalea in San Francisco’s Hayes Valley, where she hosted a trunk show for the Fall 2010 line.
“Honestly I’m just really lazy and I throw on whatever is on the floor. Then I get to work and Mollie’s like ‘Oooooh!'”
Mollie Girard Coonan is Barlow’s designer and Alice’s best friend and roommate. Her goal with Barlow was to bring Alice’s unpretentiousness and ability to always be the effortlessly coolest person in the room.
“I have complete and utter trust for her to capture the aesthetic,” Alice said.
She’s also possibly the fashion industry’s hardest working muse. She’s not one for kicking back and waiting for the compliments to roll in. She’s the sales director and does all of Barlow’s marketing and PR.
The duo met seven years ago working at Ron Herman. Mollie was soon hired by Green Mochi, the parent company of Mike & Chris and 12th Street by Cynthia Vincent (who is Barlow’s creative director and mentor to Mollie and Alice). The company wanted to start a new line spearheaded by Mollie, and Barlow the clothing line was born.
The BFFs often work from home where they “drink a little, eat snacks and watch movies to get ideas.” Films from the 80s and 90s figure prominently in their design inspiration.
“For holiday it was Tron and Mad Max, which is funny because now they’re both being remade,” Alice said. “Spring 2010 for our launch it was RoboCop, Logan’s Run and Running Man. We download the scripts and create style names based on words or phrases from he films.”
The Fall 2010 line channels Brenda Walsh, circa the original 90210. We have our eyes on a pair of Brenda-inspired slouchy, velvet pants in the perfect merlot shade for fall. The girls go beyond TV and film for fall, channeling a Lucha Libre wrestling aesthetic. Improbable, but genius.
Fall 2010 shipped just two weeks ago, and Azaela was the first trunk show stop.