San Francisco designer Tamar Wider (she also designs the jewelry line The 2 Bandits) launched her Fall/Winter Camp Collection today. The concept behind all of her Camp designs is to make chic clothing for people who love the outdoors. Like you can actually wear these clothes camping and still look cute. Very Undone Done. Tell your friends: you don’t have to wear head-to-toe REI just because you’re hiking. Granted there’s no real functional gear in these collection… so if you’re going to be outdoors in some serious weather, fine, go to REI. But if you’re taking a hike in Santa Cruz, or camping in Big Sur where the weather is always nice, or picnicking in Sonoma, this collection is perfect.
Or, you don’t have to be doing stuff outside. You could be having some casual indoor fun and look stylish in Camp. See for yourself below in the Fall 2014 lookbook, just released today. It was shot in Australia by Renee Carey, featuring model Rachel Rutt,
Click below for more of my faves from Camp!