According to an IMG press release, Brad Goreski (that’s me and him in the photo, yes I am a huge nerd), former right hand man to Rachel Zoe, will be “on duty” as the leader a team of “Fashion Enforcers” who will drive around New York City in the new Mercedes 2012 CLS 63 AMG seeking out “stylesetters” on the street who they’ll give a ride to their destination. The lucky stylesetters will also be invited to a “culmination event in the Mercedes-Benz Star Lounge.” It’s all a bit cryptic. How will they identify stylesetters? How many will they pick? Who else is on the mildly menacing-sounding Fashion Force (apparently Fashionista’s Lauren Sherman is one)? The IMG press folks say they’re working on my queries, I’ll keep you posted!
From the release:
The Mercedes-Benz Fashion Force is going on patrol in the new 2012 CLS 63 AMG to spot “stylesetters” with fresh, creative design looks and alluring appeal. Celebrity stylist Brad Goreski and a team of Fashion Enforcers are on duty for five days during Mercedes-Benz Fashion Week carrying out its mission. Each “stylesetter” chosen is awarded a ride to their next destination and a lucky few will receive an invitation to the culmination event in the Mercedes-Benz Star Lounge.