Last night I had the pleasure of checking out Derek Lam’s new line 10 Crosby by Derek Lam at the gorgeous McMullen boutique in Piedmont. This amazing place is dripping with designers like Parker, Tucker, by Malene Birger (all the -ers), Rag & Bone, Sachin + Babi and lots of others that you really, really want. Sherri McMullen hosted the pop-up shop at her Piedmont store, where Tracy Lee, Mr. Lam’s sister and West Coast sales director chatted with guests. My companion, Stella & Dot stylist Courtney Heinze noticed that she and Tracy were wearing the same Stella & Dot necklace, and we all became fast friends. Also! A portion of sales last night went towards Oakland Children’s Hospital.
Tracy, who was raised with her brother and sister in San Francisco, told us that Derek is now firmly a New Yorker, but the California laid back (minus the hippie) aesthetic still strongly influences his designs. She says the family can usually pinpoint one collection per year that screams California… and she can even pick out motifs and styles reminiscent of their childhood. But 10 Crosby’s main influence is the women walking by Lam’s offices at 10 Crosby. Happily, Tracy says she adores working with her brother and it has made them closer—certainly a best outcome for working with family members!
The evening was also an unexpected reunion of sorts. I ran into Robin and Andrea McBride, co-founders of EcoLove wine who I wrote about last year. They have a truly amazing long-lost sister story that you should really read! And they’ve seen amazing success with their wine business since then: they’re now in Whole Foods, Cost Plus Market, and Target! (I had no idea Target did wine!) Guests sipped their riesling last night—delish.
I also ran into Alanna Rayford, a former coworker I’d lost track of and with whom I’m thrilled to be back in touch with. She has opened a unique boutique of her own called Runway Style House in downtown Oakland, which looks amazingly cool—cannot wait to check it out in person.
What a fun week of events in the East Bay! First Piedmont native Erin Fetherston in Walnut Creek, then San Francisco native Derek Lam in Piedmont! I have a feeling I’ll be spending a lot more time crossing the Bay Bridge in the coming months.