The presses have been alerted: Diet Pepsi will unveil a new, skinnier can during Mercedes Benz Fashion Week. Always with the newer and the skinnier in this industry. The can will be the focus of much fanfare, including a storefront at the “Diet Pepsi Style Studio” at 362 West Broadway in SOHO designed by Simon Doonan, who until recently the creative director at Barney’s (he’s now “ambassador-at-large”). Betsey Johnson will give away something at the Diet Pepsi booth at Lincoln Center at 10am on Feb. 11, and Charlotte Ronson designed a T-shirt for the new can that she’ll give away to her attendees of her show and after party. And there’s lots more if you want to read about it on the Diet Pepsi Facebook page. I’ve always been a Diet Coke girl myself; I wonder if the svelte can will make me convert?