That’s because they didn’t know Like.com had Boutiques.com up its sleeve. (Disclosure: I worked at Like.com as a contractor last summer.) Boutiques.com, launched in November, provides a new way of shopping online by browsing favorite items chosen by celebrities, stylists, or your friends. It has received favorable reviews from publications including Cathy Horyn (who’s not known for being easy to please) at The New York Times who said the site “significantly improves how fashion is presented and sold online.” Olivia Palermo, Catherine Malandrino, and Rumi Neely of Fashiontoast.com are just a few of the fashion superstars who have created their own boutiques.
On Friday evening the company organized a party at The Common in San Francisco on the closing night of the space’s JNBY pop up. Fashion mavens abounded, including Marissa Goodman, a fashion and style specialist at Google who hails from Like.com, Krystal Bick, community manager at Weardrobe.com (previously owned by Like.com, now part of Google), and Carlie Chiu, an engineering recruiter and member of Google’s “GStyle” team, recently created to to brainstorm ways for Google to grow their fashion business. Looks like chic is mingling with geek in a pretty serious way in Mountain View.