Rue magazine is online only, so the comparison may not be apt. But as I scroll through Rue’s pages, I’m very much reminded of my love affair with Domino. By the way, Conde Nast, why did you do that? OK i realize it was a money decision, but every time I mention Domino, at least one woman says something like, “My life ended when that magazine folded.” I knew very little about decorating or manners, it turns out, before Domino. I still don’t iron my sheets, but I do know how to cluster my wall-art in an aesthetically-pleasing manner.
Anyhoo. Rue just might be an up and coming replacement. It has the right mix of DIY spirit, design-y eye candy and insider profiles. I am not a huge fan of the layout — not that it’s not pretty. But they use Issuu, a flash-based technology that makes online publications look like print magazines. Because it’s in Flash, Google doesn’t recognize it (a search for interior design magazine doesn’t bring Rue up on the first page of search results), and you can’t view it on an iPhone or an iPad. The good news is, Rue’s editor in chief Crystal Gentilello told me they are changing the technology. She didn’t go into details, but I’m excited to see what they come up with. Regardless of the technology, I imagine the design will be amaze.
Oh! Right. I’m writing this post because Rue and Gilt City threw a party at on Thursday to celebrate the magazine’s May/June issue at McGuire Furniture Company, which proved to be a gorgeous backdrop for the uber stylish guests.