The Madewell opening party last night in San Francisco’s Westfield Center was chock full of more fashionably-inclined people in our seven mile by seven mile city than I realized existed. The beautifully-appointed and beachy shop was steamy and packed with folks wanting to get a gander at the new store and take advantage of the 15 percent party discount on jeans. The crowd made shopping a tad challenging, as did carrying a glass of wine in one hand and a brownie in the other (try taking photos on top of that — this is partly why mine are perhaps not the best). Nevertheless, a fun time was had by all, possibly excluding those who actually attempted to make their way to the dressing rooms and cash registers. Also, there were no Mickey Drexler sightings for us, which my husband was particularly sad about. We suggest heading back on Monday at lunch time when the crowds will have thinned and the dressing rooms will be all yours. Because there are some really covetable garments and accessories available in there (many of them sourced locally) that are perfect for pairing with your (fake, of course) tan and beachy summer waves! Check out our gallery of party shenanigans below!
UPDATE: Catch another party at Madewell tomorrow and get your craft on! Make your own belt or badge, get all the deets at Refinery29!