If you are as vulnerable as I am to the effects of cute animals and babies, view Tobi’s latest ad campaign, featuring “Boo,” possibly the cutest dog (is that really a dog? or just an animated bundle of cute DNA?) to ever walk the earth, at your own risk. But if you do choose to click, be sure to make your way to the end for the payoff shot. Also, despite being upstaged by a small animal, the jewelry and clothing are not bad.