I had the pleasure of visiting theBalm at 788 Valencia Street in San Francisco recently on an important journalistic assignment to review their makeup tutorial service. It’s totally free, and includes your own personal video of your visit. Want to learn how to create the perfect cat eye? Contouring? A red lip? Whatever you’re wondering about, they’ll show you how to do it and record the process. I’m now devoted to this brand, especially since their products are not tested on animals and are free of nasty ingredients.
The demo made it clear I had to purchase the Stainiac lip stain. Not since M.A.C.’s Twig in the ’90s have I found a lip color I could really love. And in 20 years I don’t think I’ll be horrified by it. Old photos show that brown lips are not cute on my face, alas! Stainiac, which comes in one color called Beauty Queen is just… pretty. And it doesn’t dry too fast or streak in the process like other lip stains. The formula is a gel that contains aloe, which gives you a little more time to blend before it dries.
If you’re in San Francisco and check out the Valencia shop, you have to find Serge and tell him I sent you. He has mad skills and is the sweetest.