All images by Getty except for number two, which is by Alan Davidson
A study in the Journal of Consumer Behavior found that teenage daughters have much more influence over their mothers’ fashion habits than the reverse. It makes sense, when you think about it. Even though moms are older and almost always wiser (whether we like to admit it or not), fashion and style might not be top on their minds. Teenage girls, at least this former teenage girl and all of her friends at the time, think about pretty much only those topics, plus boys. Plus, 16-year-olds never want to admit their mother is right about anything.
But what if your mom were, say, former Paris Vogue editor Carine Roitfeld or American Vogue editor Anna Wintour or supermodel Yasmin Le Bon? Who’s imitating whom in these cases? Check out the photos below of the gorgeous Le Bons, and also check out Elle UK’s gallery of stylish moms and daughters — who do you think is taking the style lead?
Dr. Ayalla Ruvio, an assistant professor of marketing at the Temple University Fox School of Business, said in a press release that the study is the first to test whether children affect their parents as much as parents affect children when it comes to buying behavior, a phenomenon they call “bidirectional influence.” And as it turns out, kids probably affect their parents behavior much more than most parents would like to imagine.
The researchers used questionnaires to sample 343 mother-daughter pairs. Average age for mothers was 44 and 16 for daughters. They found that mothers who are young at heart, have high fashion consciousness and see their daughters as style experts tend to imitate their daughter’s consumer behavior, rather than the other way around. And daughters are not likely to follow mom’s lead, even if the daughter is fashion conscious and mature. Duh, of course they don’t want to listen to their mothers. They know EVERYTHING!
Image via Daily Mail