The talented Erika Larsen took these amazing photos of the indigenous Sami people, who live in the northernmost parts of Scandanavia.
Their outfits indicate where they’re from, whether they’re married, and sometimes the clothing is unique to specific families. The colors are so striking against the white snow and the people are so beautiful that I’m just mesmerized. The Sami are reindeer herders who Larsen lived with for three years, documenting what looks like a difficult but at the same time seductively simple life. To me the images are a reminder that clothing sends a message to everyone who perceives what another human is wearing. It’s up to you whether you want to control or target that message.
See more at National Geographic and at Larsen’s own site. Don’t miss her other photography collections as well. The images from “Young Blood” reminded me of growing up in Pennsylvania where we had the first day of deer hunting season off from school (though I never hunted!).
UPDATE: You can see Erika Larsen’s gorgeous work up close and in person if you happen to be in New York City anytime between now and March 13 at the Half King Gallery at 505 West 23rd Street.