The ocean sometimes goes under-appreciated here in San Francisco, where the fog and wind can make us cranky about braving the beach. But there’s so much more to love about the sea than beach balls and bikinis. So tech journalist extraordinaire Brian Lam (of Wired and Gizmodo fame) has given the ocean it’s own online publication. He recently launched The Scuttlefish to celebrate all things oceanic including surfing, spear fishing, nautical tattoos and crazy sea creatures like this California spiny lobster. On Friday, he hosted a private preview of a pop-up shop that the publication has launched with Lower Haight clothing retailer Revolver. The pop-up is now open to the public through November 27. The point of both the publication and the shop is, in Lam’s words, to celebrate “the lovely, terrifying, powerful, mysterious, soothing, angry, calm, merciless, and awe inspiring sea. It has nothing much to do about technology.” The pop up shop features beachy clothing, unique lighting made with drift wood, vintage Jacque Cousteau books, ocean-themed art, and handplaners (click here if you don’t know what those are) among many other items (check out Brian’s Facebook page for a slew of store pics)
The party was packed with all types from hipsters to hippies to haute fashionistas and everyone in between, which makes perfect sense. Whether they favor Manolos or Birkenstocks, deep down everyone loves even a chilly, foggy ocean (or if not, they probably love beer).