Lucky FABB! What a day we had in Santa Monica on Monday at Lucky magazine’s conference for fashion and beauty bloggers. The setting was amazing: The Annenberg Beach House directly on the beach overlooking the ocean—though the SF contingency seemed to have brought Bay Area weather. But no one was really complaining, there were plenty of pleasant distractions. So much happened, and I want to tell you everything! But it’s just not possible. Both because of my poor note-taking and my terrible memory. Also, some really bad news: none of the photos I took on my big boy camera came out. Don’t ask, it’s too upsetting to discuss. Let’s just move on to my top 10 nuggets from Lucky FABB, peppered with some crappy iPhone photos (in chronological order):
1. Zac Posen was not wearing a mockingjay on his lapel. Apparently this was a Hunger Games reference (Google tells me it’s the name of one of the books), and many devotees of the adolescent book turned movie series appeared to be present. Mr. Posen was actually wearing a snake pin festooned with a diamond. Also he was a math star in high school (Brooklyn) and was majorly charming during his Q&A with Lucky EIC Brandon Holley. He’s only 31!
2. Jane Marie, co-editor of The Hairpin, who was on the “Stay true to your voice” panel, advised that no one should blog before they’re 30. Which, if it came true, would have wiped out the majority of the room, not to mention most of the blogging world. I see her point, but plenty of 30+ bloggers regularly behave like asses. No, I’m not going to link to any of them.
3. E. J. Johnston, co-creator of Fashion Star told us that major online buzz about a movie does not translate into lots of people paying to see it in theaters. Which made me sad but makes sense: those buzzing online are usually the most tech- and download-savvy.
4. Dare I say there was a touch of tension on the “How bloggers work with brands” panel? Gabrielle de Papp, vice president of corporate public relations for Neiman Marcus asserted that bloggers need to undertand that companies have a tight budget for compensating blogger collaborations, and that the company can introduce bloggers to a large new audience. Aimee Song of Song of Style said that’s all well and good but if brands expect a fully produced photo shoot, brands should expect to pay what they’d pay for any other advertising campaign. I sensed that the audience was in Aimee’s camp!
7. Wende Zomnir, Urban Decay‘s founding partner and executive creative director, said it’s extremely important for entrepreneurs to be clear on their message. Theirs is: “beauty with an edge.” And everything they sell has to be: “feminine, dangerous and fun.” They do seem to be hitting the nail on the head.
Le Sport Sac’s booth exploded with gorgeous cakes. They were seriously amazing, like wedding cake worthy. There is no better way to liven up a bunch of bedraggled fashion and beauty bloggers (well except maybe with champagne, which came later).
9. Brandon Holley wrapped up a Q&A with Randi Zuckerberg and released us for cocktails in the “House of Zappos,” which was pretty much what it sounds like but even prettier. Every room in a large, two-story beach house was decorated beautifully with stuff you can find for sale at Zappos (think clutches, shoes, accessories). Champagne, wine, cocktails and snacks were passed, and A Fine Frenzy—new to me and wonderful—premiered a few of their new songs.
10. Gift bags! After much speculation that perhaps (gasp!) there would not be a fabulous schwag bag like last time, Lucky folks emerged from upstairs laden with enormous Le Sport Sac totes crammed with beauty products, jewelry, gift cards and more (more on that soon!). We all went home happy, satisfied and, hopefully, better bloggers!