Snapette is a fun new mobile app that involves shopping and fashion, so obviously I’m totally psyched about using it. But it’s the impressive women behind the start up that make me think the company is going places.
Co-founders are Sarah Paiji and Jinhee Kim are both Harvard alumni who graduated about two decades apart. Kim also went to Parsons in New York and designed for Liz Claiborne and Ralph Lauren. When she’s not running her startup, Paiji is a student at Harvard Business School. She previously worked at Goldman Sachs, McKinsey, and Berkshire Partners advising retail and tech companies. I’m also told that the company’s technical director, SunHee Yoon, is a fashionista with a PhD in computer science, and other staff have Ivy-League pedigrees as well. And they have a team of interns spreading the Snapette love to high schools and boutiques. Boutiques so far seem to be into it because it spreads the word about their wares.
I guess that’s why they landed a spot at the prestigious seed fund and startup accelerator 500 Startups.
Paiji and Kim threw a shindig at Heidi Says on Fillmore Street on Monday evening to introduce bloggers and local fashion journalists to their new shopping app. Glasses of champagne in hand, we all learned how to use Snapette on our iPhones — the free app is also available on on the iPad and iPod touch, with other platforms coming soon.
The functionality is pretty straightforward: you take photos of bags, shoes, or whatever else you like or find interesting when you’re shopping. You tag it with the price, designer, store, and a description if you like, then enter it into the system. Then you can do your social media thing: create a profile, follow people, and like items.
Three cheers for fashion + shopping + tech! If you want to check it out for yourself, you can download it here.